listGraphic The Swiss Colony Catalog Blow-in Program

The Swiss Colony food and gift buyers are mostly women who purchase the finest foods and gifts for the Holiday season. These gifts include a wide variety of the finest cheese, meats, pastries. Swiss Colony has remained a leader in the direct marketing industry since 1926. Swiss Colony buyers are proven responsive to credit card, general merchandise, mature/senior age, fundraising, cosmetics, jewelry, children's, business, fashion/apparel, insurance, horticulture, and collectibles offers.
SEGMENTS
  January
  February
  March
  April
  May
  June
  July
555,000   August
460,000   September
  October
11,700,000   November
  December


DESCRIPTION

 The Swiss Colony food and gift buyers are mostly women who purchase the finest foods and gifts for the Holiday season. These gifts include a wide variety of the finest cheese, meats, pastries. Swiss Colony has remained a leader in the direct marketing industry since 1926.
Swiss Colony buyers are proven responsive to credit card, general merchandise, mature/senior age, fundraising, cosmetics, jewelry, children's, business, fashion/apparel, insurance, horticulture, and collectibles offers.

 

Average Age is 63

Average Income is $67,000

Average Purchase is $90

Gender is 80% female

 

Usage as of 4/1/15:

 

Connect America
Satellite TV
Insurance Mailer
Guthy Renker
Highlights for Children
Insurance Mailer
Stratford Career Institute

 

 

SAMPLE AND EXACT WEIGHT MUST BE SUBMITTED FOR APPROVAL!

  

SHIPPING INFORMATION

Materials must be delivered no more than 4 weeks and no less than 3 weeks prior to the insertion date. Receipt of product in advance of 4 weeks may incur storage charges.



DIMENSIONS
  • Maximum Size: 4" x 6"
  • Minimum Size: 3 1/2" x 5"
  • Oversized: Inquire
  • Maximum Weight: 1/5 ounce
  • Overweight: Inquire
  • Maximum Inserts: 2
ADDITIONAL NOTES



ID NUMBER
SBIP
UNIVERSE BASE PRICE
12,715,000 $ 50 /M
LIST TYPE
Consumer
 
SOURCE
Direct mail sold
LIST MAINTENANCE
Market entry
New to manager
New to system 06/04/2008
Counts through 02/01/2016
Last update 03/03/2016
Next update 07/01/2016
SELECTS
Purchase Gifts
UNIT OF SALE INFORMATION
Average: $80
GENDER PROFILE
Male: 20%
Female: 80%
AVERAGE INCOME
Dollar: $67,000
MINIMUM ORDER
Quantity: 100,000
Dollar: $
NET NAME ARRANGEMENTS
Net Name is not allowed.
EXCHANGES
Exchange is not allowed
KEY CODING
Key Coding is available
Charges:
ADDRESSING
CONTACTS    
NAME ROLE EMAIL PHONE FAX
Tim Hauer Ass't. Alternative Media Mgr. hauertim@imsdm.com (608) 324-4456 (608) 324-4503
= Primary contact
 
CATEGORIES    
List Manager > IMS List Services
List Manager > Managed Lists